You are an upcoming webpreneur or a veteran brick and mortar store owner looking forward to taking your business online.  Choosing an e-commerce platform is the foundation of taking your business to the virtual world. This platform forms the base for attracting or chasing away potential clients.

Importantly, digitization is taking shape in the business world. Each year the number of online shoppers is almost doubling. Even though this is an opportunity for your business to grow, it is also opening a door to harsh competition from your online rivalries.

In this regard, how you structure your e-commerce website is essential.  As such, here are the 5 most important elements to consider when choosing an e-commerce platform:

a)   Affordability

When moving your business online, one of the reasons to consider is cost. You do not want to establish an e-commerce website that will add extra costs without generating equivalent profits.  For this reason, you need to know the price you will be paying to use a particular platform.

Remember, each platform comes with a monthly fee based on the type of services you are using. Also, do not forget that each platform you want to host your online store has an additional fee. As such, you need to consider the affordability of that e-commerce platform and its impact on your business.

b)  Ability to grow with your business

As an entrepreneur, obvious, you have a desire to grow your business and reach more customers and corners of the world. When renting a house for your business, one of the factors you look for is the ability to support your expansion needs. As your business grows, there must be a space for adding extra inventories.

If space is limited, you will be forced to find an alternative place. Similarly, when it comes to e-commerce, you need to apply the same approach. Your e-commerce platform must have the capability to support your business growth. For instance, the platform must provide package options that you can subscribe in future when your business expands.  As such, when considering a platform for your e-commerce business, always consider its capacity to grow with your business.

c)   Payment options supported

Of course, you are not setting up an online store to offer your products for free. Your customers will have to pay for them. As such, you need to provide payment options on your site to enable customers to pay for your products.

However, some e-commerce platforms do not support third-party payment options. Hence, it can be a frustrating moment for your customers which can result in an increase in the number of abandoned carts. For this reason, you need to ensure that the platform you use in hosting your e-commerce website can support different payment options. This way, you’ll be able to achieve your business goals.

d)  Mobile Friendliness

Other than shopping for PC and laptops, customers are now moving to mobile devices.  In fact, more than 50% searches currently happen on mobile devices. With this, it means that if your site is not responsive to mobile devices, you lose 50%+ chances of making a sale.

In this regard, as you make your decisions in selecting an E-commerce platform you must ensure that it supports mobile device accessibility of your site. Also, you should ensure that it is easier for the customers to make purchases through mobile devices.

Final Take

As seen, your online business success lies in the kind of e-commerce platform you select. In this essence, you need to consider several aspects when you select a platform for your e-commerce website. Hence, considering the above elements is vital for the achievement of your business goals.